Wifi marketing is a nifty marketing tactic whereby free wifi is offered to patrons in exchange for some contact details. Marketers can then use this contact information to remain in contact with the patrons, create leads and enter them into the sales funnel.
All you need to do is speak to My vCIO to set up your free wireless network and management software. Once it’s up and running, promote it in high-traffic areas of your business.
The more you restrict the Internet access and funnel it, the less traffic your wifi will enjoy and the less likely customers will want to use it. The more freedom you allow, the more customers will join.
Let’s take a look at some of the benefits of wifi marketing.
It Provides Value For The Customer
Think of wifi marketing as a form of lead magnet. You offer them something genuinely helpful and of value, and they will furnish you with their details in return for you to follow up on with offers, news and specials, for example. When customers are given something with genuine utility, they are much more willing to share information.
It Increases Linger Time
Customers who have access to free wifi are more likely to hang around for longer. Lingering longer might also encourage them to spend more money or engage more with your product or service offerings. Having free wifi made available to customers is a value-added service that can even draw in noncustomers who might become customers.
It Opens Up Communication
Not only does wifi marketing let you get customer contact information to follow up on later, but it also provides your customers with an easier way to connect with any online reality-enhancing features you might offer. These extra features could be online assistance in the form of notifying customers of specials or deals when they enter your store.
It Provides Useful Information
Collecting the details of each wifi user is useful in terms of lead generation and tracking customer data. You can track which customers join your wifi when, how often and for how long ‒ essentially giving you a good understanding of foot traffic. You can even track what customers search for or look at while on your network so that you can adjust your communication strategy accordingly.
Wifi marketing is well within your reach. Simply contact My vCIO now for expert advice and assistance in getting set up today!