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Remember the Summer you made cup phones with your friends and created a web of string throughout the house to test if you could hear each other in every room, the garage, and the dollhouse in the backyard? Now, imagine if every communication and virtual connection we make is a string from us to the point of delivery. The world would look like a giant ball of yarn, and there would undoubtedly be knots, twists, and snapped strings stopping our communication from being received or delivered. It would be an impossible feat to run a business with these “twisted” and “broken” paths of communication.
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September 2022
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