What Are The Benefits Of Digital Signage?

Signage is one of the oldest and most effective marketing tactics around. A nice big sign is extremely effective at communicating key information to customers with minimal effort. The trouble with signs is that they tend to be big, time-consuming and expensive to set up. However, once they’re up, they really useful.

In this modern digital age, however, digital signs have changed the game. If you’re curious about digital signage solutions in Brisbane and throughout Australia, then let’s take a look at what makes digital signage so special and why you should consider upgrading your business’s signage strategy to incorporate it.

You Can Change It Easily At Any Time

One of the biggest benefits of digital signage is that it can be changed at any time without any real effort or cost whatsoever. Any unexpected changes to products or services, pricing, spelling, and images ‒ whatever the issue might be ‒ are easy to fix or update when it comes to digital signage. A simple tweak by your graphic design team is about all that’s required before simply uploading a revised image. No more long lead times and big costs to have the sign printed and then manually installed. A simple click of a button can have it up in no time.

You Can Set It To Change Automatically

Digital screens can be set up to change on an automatic schedule. This enables you to showcase several different products or product categories using one sign - effectively doubling or tripling the sign’s communicative value and utility. You could have the sign change every few seconds, minutes or hours or even only once every couple of days  ‒ whatever your need might be. Get the most out of your signage space.

It’s More Engaging For Customers

Not only can digital signage change on a scheduled rotation, thereby showing something new every few minutes, but it can even be animated. Moving images can be truly attention-grabbing, drawing eyes far better than a static sign ever could. What’s more, audience engagement goes up when employing animations, keeping attention for longer. Plus, using animations, one is able to communicate far more complex ideas and messages than through static imagery.

Better Visibility

Modern screen technology is generally better at representing true colours and high-resolution images than most printing solutions can achieve. Your digital signage solution will look crisp and gorgeous at all times  ‒ even when animated. What’s more, you won’t need lights to shine on the sign  ‒ especially at night  ‒ so that people can see it properly. Digital signage solutions are screens that shine in the dark, making them highly visible and crystal clear at all times, particularly in the dark.

For top-quality digital signage solutions in Brisbane and beyond, contact My vCIO now! We have a range of options to suit your needs.

​