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Have you ever heard of the term WiFi marketing? If not, then let us take the time to explain why it is one of the many strategies you can use right now to keep your current customers coming back and expand your customer base. Wi-Fi marketing is one of the easiest and most effective ways to build brand awareness, connect with your customers, and keep them coming back to your establishment. You’ll be able to gain customer insights and market towards them, all while offering your customers a complimentary service! No matter what sort of establishment you own, Wi-Fi marketing could prove to be advantageous for you! Wi-Fi marketing strategies are used in a wide variety of settings including airports, shopping centres, restaurants, cafes, and many more… It could also be YOU. It is a real simple but effective tool that you can implement into your business which can increase your profitability.
So, how does this work? STEP 1 – Offer Free WiFi Our plug-&-play router works with your existing internet connection to provide free, secure WiFi for your customers. No other hardware or installation is required. STEP 2 – Collect Contact Information Customers logon to your WiFi with their email address or Social Account. This is where you can gain access and helpful insights from customers. Our System stores and protects their data for you in full compliance with the latest regulations. STEP 3 - Stay in Touch Send targeted and automated messages to your customers. Our Dashboard lets you plan and automate messages like invitations, birthday wishes, menu changes or seasonal offers. Set and forget! AND THAT’S IT! You’ll be on your way to building relationships that turn new visitors into regulars and build brand loyalty over time. Want to know more about Wi-Fi marketing? Feel free to get in touch with the team at My vCIO today! We’d love to hear from you and discuss WiFi marketing techniques that would be ideal for your business!
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September 2022
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