Search Engine Optimisation (SEO) has changed over the years, but its relevance and importance have only grown stronger. Google has reported remarkable growth in queries related to SEO services. On the Gold Coast, as well as in other locations across Australia, My-vCIO provides expert SEO services to meet this growing demand.
SEO has become such a key part of online marketing strategies that it’s become strongly linked to their ability to succeed or fail.
A good SEO strategy can organically grow your visibility & reach, and yield long-term benefits if maintained. Moreover, it can help you understand your target market better through keyword research and mapping processes that include comprehensive user intent studies.
Here are some of the big SEO trends that you might want to be aware of in 2022.
1. Page Experience
Page experience has been officially made a ranking factor in Google’s search algorithm. It rates web pages on the length of time it takes for the largest asset on the page to load and for the page to respond to the user’s first interactive inputs. It also rates the web page on the cumulative number of unexpected layout shifts that have happened over the life of the page.
This means that improving the vitals of your web page is of utmost importance, as it will affect your rankings instantly, having a tangible impact more than any other lone factor.
2. People Also Ask
Research done in 2021 showed that over 48% of Google searches resulted in the “People also ask” feature popping up, leading to more results based on frequently asked questions (FAQs) related to the search topic or keywords.
The “People also ask” feature is positioned right at the top ‒ or at least very near the top ‒ of the search engine results page, meaning that it is prime real estate.
Having your website be listed as one of the coveted suggested answers to the question posed by the searcher means that you have to anticipate what people will ask and then have answers on your website. Having clear answers to FAQs while including the question in your copy will help improve your rankings.
3. Artificial Intelligence
Artificial intelligence (AI) is becoming ubiquitous across the digital world, penetrating every industry, including marketing.
AI technology is sufficiently advanced that it can supposedly generate SEO copy to a somewhat reasonable standard, thereby eliminating any need for human writers. However, the technology is not as reliable as a human being and might write bizarre content at times that need editing. Therefore, getting rid of your human SEO writers at this point in the game is not recommended.
That said, however, AI is useful for helping you generate fresh topics for copy or help you determine what questions or keywords are most queried to help guide your SEO writing. It can also help with meta tag generation.
For SEO services on the Gold Coast and throughout Australia, contact My-vCIO today and let us get a strategy underway!